As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. While Shailendra Tatia joins the company as Head of Marketing, Anshumman V Pandita becomes the Head of Retail Business for India. South African Retail Queries. Some of these unique integrations were well received in the market. In its continued effort to make 2020 an ‘impact’ year for Unibic, Pandita, an IIM Calcutta professional with an experience of 15 years in FMCG sector has been promoted to Head of Retail Business for the India market. DGM(Marketing) at Amul. I congratulate all of them and hope together we will be able to innovate and continue to enrich the experience of our customers with world-class products.”. As the leading premium cookie brand, we have constantly strived to innovate with products that could cater to the diverse palates of our Indian clientele. Unibic has grown its range to over 30 variants and has been regularly introducing fresh & unique flavors to cookie connoisseurs around the world. Currently, the premium cookie brand offers a range of over 30 products, introducing fresh and unique flavours to cookie connoisseurs on a regular basis. ... We spoke to the marketing head, Aarti B Iyer about the product... Read more. To know more about the category and these unique flavours, we had a chat with Aarti B Iyer, marketing head, Unibic India. Before joining Unibic, ran a marketing consultancy/branding development firm for over 7 years and also founded IM2 Games, a video game company in 2015. Copyright © : 2018 BestMediaInfo.com All rights reserved. Prior to joining Unibic, Tatia was heading the marketing for iD Fresh Food. Headquartered in Bengaluru, Unibic is powered by a team of over 800 professionals, comprising industry veterans, and backed by private equity firm Peepul Capital. It went on a marketing overdrive, spending ₹7.5 crore on advertising and promotions in 2006. Join to Connect. Welcome to Cookie Land, to the world of Unibic, where you always have more! 825,000,000 and its paid up capital is Rs. Unibic was the first to introduce first centre-filled cookie in the country, "Choco Kiss" as well as the first "Fruit & Nut Cookie". Which are your target markets and audiences, and what are the key facets of your brand communication strategy? ... We spoke to the marketing head, Aarti B Iyer about the product... Read more. Investor relations. Over the years, Unibic has grown its range to over 30 variants and has been regularly introducing fresh & unique flavours to cookie connoisseurs around the world. Iyer was associated with the company for more than two and half years. Over the last 15 years, Unibic has become synonymous with rich and flavoursome cookies in the Indian market. Iyer will be heading the marketing front at IM2 Games. Prior to joining Unibic, Shailendra was heading the marketing for iD Fresh Food. Vudayagiri said, “We’re moving into an exciting new phase of growth and development. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising: FMCG is a highly competitive business sector. It is classified as Non-govt company and is registered at Registrar of Companies, Bangalore. Get Free 1 or 2 day delivery with Amazon Prime, EMI … While Shailendra Tatia joins the company as Head of Marketing, Anshumman V Pandita becomes the Head of Retail Business for India. Currently, the premium cookie brand offers a range of over 30 products, introducing fresh and unique flavours to cookie connoisseurs on a regular basis. Sumanth Sudarshan. Sumanth Sudarshan Head of Marketing - … Unibic Foods India Pvt Ltd | 20,273 followers on LinkedIn. Unibic is aggressively looking at expanding its reach with innovative products that fits the consumer demand and expectations of semi-urban and rural markets. According to a Boston Consulting Group report, by 2020, 50% of India’s internet users will be from rural areas. Lays' masala magic - customised for Indian taste buds. Aarti Iyer, marketing head, Unibic Foods, said that the brand initially turned to social media for all its advertising needs. Off: #1134, "Shreeram Nivas", 5th Floor, 100 Feet Road, H.A.L. Food Services. Recipient of Top Award at CMO Summit 2016 She will also be considering some projects along with IM2. Shailendra Tatia, who has worked with companies such as United Spirits Diageo, Bhartiya City, and Micro Labs has joined Unibic as head of marketing, the company said. Arti Iyer, marketing head, Unibic Cookies India, speaks about the cookie segment in India and how Unibic became the gamechanger. Trade Marketing Manager Unibic Foods India Pvt Ltd April 2017 – Present 2 years 8 months. The rest was on association with sports events and cricket, where it brought the Unibic Bradman 20/20 tournament to India. Telephone: +27(0) 10 344 5000 Fax: +27(0) 11 788 5092. Get Top Management, MD , CEO , HR Manager Contact details with Email id of Unibic Foods India Pvt Ltd in Bangalore / Bengaluru . Should IRS include title-level digital readership numbers? He will report into Sreenivasulu Vudayagiri, CEO of Unibic Foods. Unibic Foods marketing head Aarti Iyer says, “Having created our own mascot, we want UBU, to be a lively, friendly personality who likes to interact and engage with the consumers in many ways. South has always been our focus markets. Unibic has a variety of unique offerings including the Chilli Butter, Milk Orange and Honey Oatmeal cookies as well as Ragi, 40% Oats and Gluten-free Rice & … He will report to Sreenivasulu Vudayagiri, CEO of Unibic Foods. Commenting on the association, Aarti Iyer, Marketing Head, Unibic Foods, said, “Having created our own mascot, we want UBU, to be a lively, friendly personality who likes to interact and engage with the consumers in many ways. News Flash: BuzzInContent Awards 2020 to announce shortlists tomorrow, News Flash: BuzzInContent Conversations announces star-studded panels, MDH owner and brand mascot 'Mahashay' Dharampal Gulati passes away, Despite pandemic, the growth of all our products was quite significant, says Vivek Bhatnagar of Nobel Hygiene, UiPath brings together thought leaders with the launch of ‘Pioneers of Automation’, Commentary: Rethink the AIR, else meet the fate of print in West, Total readership better metric than AIR, says Rishi Darda of Lokmat. Unibic Foods is the first company to launch cookie in India and has grown to be among the top national brands with a product range of Cookies and Snack Bars. Miss Nandini in-charge of the total quantity department Unibic company, Prof.Samiya Mubeen head of the section with MBA Student team. Shailendra Tatia has been hired as head of marketing and Anshumman V Pandita was roped in as the head of retail business for India. Currently, rural India contributes to over 60% of the country’s GDP and with the staggering increase in internet usage,there is expected to be a significant uptick in digital commerce. Shailendra Tatia joins Unibic as Head of Marketing Unibic, India’s leading premium cookie brand announced new appointments in its key leadership roles today, defining 2020 as the year of growth. Aarti Iyer, Marketing Head - Unibic Foods, speaks to Swaminathan Bala subramanian on the brand's USP and marketing plans. Give yourself some #CookieCredit | Unibic, came to India in 2004 with the iconic Anzac and Bradman cookies. He has been instrumental in attracting many senior executive to join the company including head of sales, head of finance, head of marketing. Headquartered in Bengaluru, Unibic is powered by a team of over 800 professionals, comprising industry veterans, and backed by private equity firm Peepul Capital. Give yourself some #CookieCredit | Unibic, came to India in 2004 with the iconic Anzac and Bradman cookies. Unibic, came to India in 2004 with the iconic Anzac cookies. Ltd. Abhinav CEO - Asianet News Media and Entertainment Pvt. Bad jokes aside, it was super exciting to collaborate with Unibic and Plan B for a second time. It started with the McAloo Tikki burger. Abhinav. Unibic is looking out for events to associate with, to reach their target audience. The panelists for the discussion were Aarti B Iyer, Marketing Head, Unibic; Ashutosh Vaidya, Chief Marketing Officer, Kurlon; Mangesh Panditrao – CEO, Shoptimize; Meera Iyer, Chief Marketing Officer, Medlife.com; Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins India, and Suneil Chawla, Co-Founder, Social Beat & Influencer.in. Aarti Iyer, head of marketing at Unibic Foods India has stepped down from her position. UNIBIC - Manager - Marketing (6-8 yrs), Bangalore, Marketing,Trade Promotion,FMCG Marketing,Product Pricing, iim mba jobs - iimjobs.com Snacks: Shop for Snacks online at best prices in India. In a bid to Indianise its offering, Unibic has introduced a paan flavoured variant. Unibic has been growing at CAGR [...]The post Unibic to establish Pan India presence through … UNIBIC is a young FMCG company that is growing at the fastest rate in the industry. Client : Unibic Foods Head of Marketing : Aarti Iyer Agency : Plan B, Bangalore Creative Director : Karthik Venkataraman Head of Strategy & Planning : Anirudha Mukhedkar Account Management: M. Raghunath Production House : Studio Eeksaurus pvt. With a focus on quality and innovation, we have a wide range of superior tasting products in our portfolio. Unibic, the premium cookie brand in India, has announced new appointments in its key leadership roles, defining 2020 as the year of growth. New campaign a conscious call to move away from emotional genres that most ads adopt: Aarti Iyer, Head of Marketing, Unibic Foods. Get Top Management, MD , CEO , HR Manager Contact details with Email id of Unibic Foods India Pvt Ltd in Bangalore / Bengaluru . CEO - Asianet News Media and Entertainment Pvt. 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Noted UNIBIC Foods marketing head Shailendra Tatia, “We at UNIBIC love the challenge of making kids happy by experimenting with different combinations of chocolates and biscuits. Although … Then she explained about the production levels of the Unibic company where they are producing 28 different flavors of cookies. Mindshare to handle Unibic's media duties. Aarti Iyer Head Marketing - Unibic Foods . Also, we will focus on 'health and wellness' segment while strengthening our indulgence range,” said Aarti Iyer, Marketing Head, Unibic. Children are loyal to their favourite brands and it’s a tough task for brands and their marketing teams to influence them. He has also worked with some of the most reputed brands including United Spirits Diageo Ltd, Bhartiya City and Micro Labs among others. India’s urban-rural internet divide is set to come to an end soon. Unibic, the premium cookie brand in India, has announced new appointments in its key leadership roles, defining 2020 as the year of growth. ltd. Director : Suresh Eriyat Executive Producer : Nilima Suresh Eriyat DOP : Sylvester Fonseca Over the years, Unibic has grown its range to over 30 variants and has been regularly introducing fresh & unique flavours to cookie connoisseurs around the world. Unibic Foods India Pvt Ltd | 20,273 followers on LinkedIn. Around 60% of this was for television commercials aired on southern regional and national channels. Over the years, the brand has grown its range to over 24 variants and has been regularly introducing fresh and unique flavours to cookie connoisseurs. Mindshare to handle Unibic's media duties. He has also worked with United Spirits Diageo Ltd, Bhartiya City and Micro Labs among others. In line with this, Kartikay Mehta, Sales and Business Operations Head at Unibic, under whose leadership the company has seen consistent growth and empowered consumers with innovative products, has strengthened its team across various levels. As the leading premium cookie brand, we have constantly strived to innovate with products that could cater to the diverse palates of our Indian clientele. Iyer, an alumnus of IIM, Bangalore joined Unibic in 2017. Aarti Iyer, Marketing Head, Unibic Foods, presents the eternal marketer’s dilemma – whether to go for the jugular with a product-centric drive or to offer an emotional hook that would evoke the right stimulus in a consumer.. Pavan Singh Marketing Head of Amul's core dairy products business. Purpose. which have helped the brand grow. Go to the brand page, read the brand brief and apply to get associated with Unibic . Pandita has worked in Sales with companies like HUL, Wipro & Abbot and had joined Unibic two years back as a Category Head for Snack Bar (Nutrition Bar). Unibic has been manufacturing and marketing premium cookies in India since 2004, with the objective of carving a niche at the premium end of the market and the company has been satisfying the consumers with great taste. We are expanding our marketing team and are are looking for a person who is … Capital Foods is a go-to food service provider for world-class chefs, restaurants, and premium establishments. BuzzInContent Awards 2020 - December 9, 2020. Univision (Spanish pronunciation: [uniβiˈsjon] ()) is an American Spanish-language free-to-air television network that is owned by Univision Communications.It is the United States' largest provider of Spanish-language content. Choose from a wide range of Snacks at Amazon.in. Head of Marketing - Acer India. Pandita has worked in Sales with companies like HUL, Wipro & Abbot and had joined Unibic two years back as a Category Head for Snack Bar (Nutrition Bar). Unibic has announced new appointments in its key leadership roles. Tatia has over 15 years of experience in building brands and driving business growth for companies across key verticals. Iyer was associated with the company for more than two and half years. UNIBIC and Manipal ProLearn have collaborated to launch the UNIBIC-Manipal ProLearn Sales Academy with the objective of training aspiring individuals in becoming high performing Territory Business In-charges. In his new role as the Head of Marketing, Shailendra will be responsible for leading the strategic growth of the company through brand marketing campaigns, retail penetration and customer acquisition initiatives in the existing and new markets. Senior Marketing Executive at Unibic Foods India Pvt Ltd Bengaluru, Karnataka, India 500+ connections. Address , contact numbers, contact details of CIO , Chief Finance Officer CFO, HR Head, Sales Head, Purchase Head, Admin Head, Marketing Head or Manager also available. Shailendra has over 15 years of experience in building brands and driving business growth for companies across key verticals. The company is counting on the rich experience and dynamism of the new leadership to drive its 800+ team into the next phase of growth. My name is Ayan Dasgupta ,working as Head –Exports & Private Label with UNIBIC FOODS, Bangalore with expertise in Business Development, International Marketing, Client Relationship and Key Account Management. Its authorized share capital is Rs. Address , contact numbers, contact details of CIO , Chief Finance Officer CFO, HR Head, Sales Head, Purchase Head, Admin Head, Marketing Head or Manager also available. Announcing the new appointments, Sreenivasulu Vudayagiri, CEO, Unibic, said, “We’re moving into an exciting new phase of growth and development. Hi! Head Marketing - Unibic Foods. Ltd. 1. Telephone: +27(0) 10 344 9280 With critical inputs from him over the year as an active board member, Unibic expanded its reach in North and West India and solidified its position in modern trade. Learn about our company, history, cookie factory, our ever-innovating Cookie Lab and the wide range of premium cookies that will make you go "Wow! The Company offers oatmeal, butter, jam, chocolate chip, and sugar free cookies, as well as chocos, butter cashew, and coconut products. Then she explained about the production levels of the Unibic company where they are producing 28 different flavors of cookies. Brand Manager The Himalaya Drug Company February 2016 – February 2017 1 year 1 month. Aarti Iyer, head of marketing at Unibic Foods India has stepped down from her position. 2nd Stage, Indiranagar, Bangalore 560038; Whatsapp: 9606122221 +91 80 2520 1359 (9.30AM - 6PM from Monday to friday) consumercare@unibicfoods.com sales@unibicfoods.com Client : Unibic Foods Head of Marketing : Aarti Iyer Agency : Plan B, Bangalore Creative Director : Karthik Venkataraman Head of Strategy & Planning : Anirudha Mukhedkar Account Management: M. Raghunath Production House : Studio Eeksaurus pvt. In his new role as the Head of Marketing, Tatia will be responsible for leading the strategic growth of the company through brand marketing campaigns, retail penetration and customer acquisition initiatives in the existing and new markets. Shailendra Tatia Head of Marketing - Unibic Foods India Pvt Ltd Bengaluru, Karnataka, India 500+ connections While Shailendra Tatia joins the company as Head of Marketing, Anshumman V Pandita becomes the Head of Retail Business for India. Unibic Foods head of marketing Aarti Iyer says, “The northern market is a heavy cookie consumption market and we see huge potential there. Miss Nandini in-charge of the total quantity department Unibic company, Prof.Samiya Mubeen head of the section with MBA Student team. Unibic Foods marketing head Aarti Iyer says, “Having created our own mascot, we want UBU, to be a lively, friendly personality who likes to interact and engage with the consumers in many ways. 1102, 11th Floor, Raheja Towers, West Wing, M. G. Road, Bengaluru – 560 001, Karnataka, India. BENGALURU: Cookie maker Unibic Foods today announced new appointments in key leadership roles. Unibic Foods head of marketing Aarti Iyer says, “The northern market is a heavy cookie consumption market and we see huge potential there. The main focus of this job-oriented program is selling skills in Fast Moving Consumer Goods (FMCG) Industry. I strongly believe that the team’s deep understanding of the market and brand will help us in exploring new avenues and further consolidating our position in the market. I congratulate all of them and hope together we will be able to innovate and continue to enrich the experience of our customers with world-class products.”. Read reviews on salaries, working hours, work culture, office environment, and more to know if Unibic Foods is the right company for you. Unibic Foods , the premium cookie brand, is turning its focus on the health and wellness segment and has come up with wide range of new flavours. Telephone: +27(0) 860 335 444 E-mail: sasolqueries&enquiries@sasol.com. The appointment comes at a time when the company is looking at accelerating growth, diversifying product portfolios and expanding its presence in India and overseas markets. Unibic Foods India Private Limited is a Private incorporated on 08 July 2004. Go to the brand page, read the brand brief and apply to get associated with Unibic . Over the last 15 years, Unibic has become synonymous with rich and flavoursome cookies in the Indian market. Marketing Mix of Parle analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Parle marketing strategy. Pandita will work closely with Mehta to further consolidate Unibic’s leadership position in India. Pandita will work closely with Kartikay to further consolidate Unibic’s leadership position in India. 821,266,750. About. Ankura Ranade, head of digital marketing and new categories – brand marketing, Unibic Foods, said, "We need to be there for ourselves and give ourselves the credit or if we must say #CookieCredit for sailing through this storm. Bangalore. In fact, Unibic is aggressively looking at expanding its reach with innovative products that fits the consumer demand and expectations of semi-urban and rural markets. Say hello to UBU, the new mascot of India’s very own “cookie-maker” - Unibic Foods.Renowned for their diverse portfolio of cookies, Unibic has constantly innovated to meet the changing market tastes and has not only incorporated bolder … While Shailendra Tatia joins the company as Head of Marketing, Anshuman Pundita becomes the Head of Retail Business for India. ltd. Dukes India seeks to maintain and enhance the Company’s reputation by providing our consumers high quality products and services. Commenting on the launch, Aarti Iyer Marketing Head, Unibic Foods said, “We are delighted to bring Unibic Foods to a larger platform by incorporating a 360 … 1. Shailendra Tatia has been hired as head of marketing and Anshumman V Pandita was roped in as the head of retail business for India. Corporate Office/Communication Address Unibic, India’s leading premium cookie brand announced new appointments in its key leadership roles today, defining 2020 as the year of growth. Anshumman V Pandita | Bengaluru, Karnataka, India | National Sales Head at Unibic Foods India Pvt Ltd | 500+ connections | View Anshumman V's homepage, profile, activity, articles In line with this, Kartikay Mehta, Sales and Business Operations Head at Unibic, under whose leadership the company has seen consistent growth and empowered consumers with innovative products, has strengthened its team across various levels. He has been instrumental in attracting many senior executive to join the company including head of sales, head of finance, head of marketing.
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