Using the PezPlay app, PEZ packaging can be … In 2014, Pepsi installed AR technology in a London bus shelter, making it appear as if a lion, UFOs, flying saucers, and other objects were headed straight for Londoners. The market conditions are highly competitive, and manufacturers and retailers must seize every advantage they can to capture the customer’s dollar. We Are Here to Discuss, 10 Real World Examples of AR Marketing Success. In July, they announced that they would partner with businesses to create “sponsored PokeStops”, taking money in exchange for spawning monsters at particular locations. Decorating a home isn’t easy -- how do you know if you’ll actually like the yellow paint that looks... 2. Buying a lure to sit in one’s coffee shop or bar is the very essence of augmented reality marketing. Trying on clothes can be pretty off-putting for many shoppers, especially those in a... 2. One of the more lighthearted augmented reality examples is PEZ Play, created by the candy company to gamify their collectible candy dispensers. Alternatively, augmented reality can be a remote view. For Super Bowl LII, StubHub introduced an AR feature on their mobile app that allowed ticket buyers to see a virtual 3D model of the U.S. Bank Stadium, as well as nearby parking garages and concession stands. Max Reality – AR and Weather ForcastsSource: business.weather.com. We're committed to your privacy. Posters, always an attention-getter, can now do much more than simply advertise the existence of a movie. If you’re going to use AR, you’ll want to brainstorm unique ways to help your customers avoid an otherwise burdensome process. It places a digital object in the physical space of the business, and invites players to come interact with the object… and patronize the business while there. What is Augmented Reality. Sephora understands this struggle, and created an augmented reality experience, Virtual Artist App, with ModiFace to ensure Sephora app users can see how makeup products will look on their face via their phone’s camera. They run the gamut from the splashy to the practical, and they each make excellent use of AR to get their point across. Right now, people will stop and look at AR-inspired experiences, regardless of the campaign's overall quality. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9250c9ad-08a1-4f8c-8bc5-08b250052eb3', {}); Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? More than once, I’ve said, “I’ll buy it, try it on at home, and return it if I don’t like it,” just to avoid the hassle of carrying a pile of clothes into a dressing room line. Afterwards, a video of the bus shelter’s AR technology attracted over six million views on YouTube -- making it one of YouTube’s most viewed advertising campaigns. @cforsey1. Ultimately, AMC Theatres is providing optimal convenience with their use of AR -- while a user can YouTube a trailer or Google a review, there’s an added incentive to check the movie out and purchase a ticket when the user can do it all in one place. In early 2012, the “Everylove on Every Cup” campaign turned every Starbucks cup into a Valentine’s Day card. One of the most popular tools used in AR marketing is the... 2. ), Timberland stands out as a helpful brand by offering customers a fun and useful alternative. It’s a really cool technology. To market season two of the Netflix original series Stranger Things, the streaming company launched a series of AR/VR lenses on Snapchat. Using the SIMulator app, mattress shoppers point their phones at products in store, and are treated to interactive animations that detail the materials and advantages of each piece of bedding. Augmented Reality … Popular augmented reality examples and use cases in the business world 1. In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. In Buenos Aires, that is exactly what happened. Your email address will not be published. Manufacturing: 3D augmented reality saves time and money In industries like the manufacturing … What if that coffee table doesn’t fit in your living room like you’d hoped? As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. Over the years, they have also launched a number of amazing marketing campaigns that used the latest technology to wow visitors. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. In this article, let’s look at the definition of AR, four augmented reality best practices, … AppReal-VR, based in Ukraine and operating globally, has years of experience and is ideally suited to bring any AR marketing campaign to fruition. One of the most popular tools used in AR marketing is the prosaically named Augment. Austrian consumers were given the fright of their lives after TV network, Sky Austria, partnered with out-of-home ad firm and JCDecaux subsidiary, Gewista, to promote its zombie hit TV show, The Walking Dead. The production showcased Pepsi’s playful personality and provided the audience with an exceptional experience. Augmented reality makeup “mirrors” have been a fixture in Sephora and other cosmetics retailers for several years. Companies who have not yet come onboard with this trend may still be struggling to find the right application. AR marketing analysts are already savvy to the opportunities offered by this technology. Augmented reality company Niantic Labs, creators of the game, were quick to capitalize on the trend. Of course, the app also allows customers to easily buy tickets for the film. A perfect example of using augmented reality to create buzz would be a Pepsi campaign situated at a bus station. IKEA and Wayfair are just two retailers that are helping customers visualize furniture and products in their home thanks to augmented reality technology. To learn more about AR in marketing, check out this ultimate guide. When a user scanned the box with the Taco Bell app, they could see product-related Twitter and Facebook content on their phones. It’s great that augmented reality develops. Mixed reality: … With the lens shown in the video below, users could record videos of themselves walking through one of the houses seen in the show, as monsters called Demigorgons pop out of the wall. on 7 Best Example Use Cases of Augmented Reality Marketing Campaigns; Augmented Reality … For more information, check out our privacy policy. Another augmented reality example in the medical field is for making nurse’s jobs easier in the hospital. Augmented Reality Bakoma Charachters (Source: Lemon&Orange) Marketing can be very well brought onto the street or presented at the point-of-sale. Caroline Forsey Augmented reality blends real-world digital data capture typically with a digital camera in a webcam or mobile phone to create a browser-based digital representation or experience mimicking that of the real-world. 7 Inspiring Brand Examples of Augmented Reality in Marketing. As any marketing professional knows, it’s not always about profit. Marketing automation software. If you’re anything like me, the idea of trying on items in the dressing room can sometimes deter you from shopping at all. The company is able to work in any industry and market. Despite slow integration … Facebook Messenger bots that support augmented reality features. Yariv Levski Talks Business and Life Experience on Business Blast Podcast, Build a Better Future with Augmented Reality for Manufacturing, Show and Sell: Virtual Reality Advertising is Coming, and It’s Going to Be HUGE, https://invisible.toys/augmented-reality-advertising/. Here, we’ll look at eight companies that use AR in innovative and inspiring ways. Topshop Kinect Dressing Rooms. The video below highlights just a few that were featured on apps like Facebook and Snapchat. You can apply it in different reports from advertising (https://invisible.toys/augmented-reality-advertising/ ) and entertainment to education. Virtual Reality replaces your perceived environment with a fabricated environment. The latte wizards at Starbucks have been leveraging technology in the pursuit of the perfect cup for years. Views can be direct views of what is physically in front of you augmented with effects and information. The post office isn’t typically fun, so the app was a welcome opportunity to inject some humor and sizzle into the experience. AMC Theaters, understanding their audience is most interested in upcoming movie trailers when they’re at the movies, incorporated AR technology into their AMC app. Augment – Enterprise AR PlatformSource: Augment.com. Marketing can be a force to make the world a better place, as well. For companies at any stage of growth, AppReal-VR makes a stellar partner to leverage augmented reality, VR development, and other emerging technologies for brand awareness, sales, and success. Eventually, AR will become mainstream, and its prevalence in the industry will make it harder to compete. Additionally, Modiface’s augmented reality technology can show users the effects of months of skincare on their skin -- a visual they won’t find in-store. By using augmented reality and other techniques and technologies to market causes and practices just as they do products, advertisers can help to save the planet. http://wowso.me/ is also doing similar stuff…. It’s amazing. For example, a doctor can use this type of augmented reality to add a digital x-ray over part of a patient’s body during an operation. For a lot of people, it's not an event you just show up for, it's kind of a bucket list item.". Clients create custom “trackers”, which are printed or on-screen icons, that are then scanned with a white labeled app to trigger a video or a 3D model overlaid on the real world. This allows the mirrors to accurately show the precise effects of makeup and even extended-time skin care regimens on the face. Back in 2016, the company also introduced a “virtual view” option on their app, letting ticket buyers preview their view from their seats before purchasing. Particularly for out-of-towners, the ability to virtually compare different seat locations adds a level of comfort for hesitant buyers. The SIMulator app has been a great success, as many customers prefer to explore information at their own speed, rather than engage with sales personnel for their entire visit to a store. Premium plans, Connect your favorite apps to HubSpot. The USPS AR app let users scan collection boxes (the big blue mailboxes) with their smartphones and be treated to a holiday display ranging from dancing penguins to Christmas lights. Free and premium plans, Sales CRM software. Moviegoers can point their phones at a poster, either in the theater lobby or in magazines, and immediately bring up information that includes a trailer and cast info. While a number of brands still can't access AR quite yet, marketers can still take a note from how these brands creatively implemented a new technology into their content marketing strategies. Deutsche Bank - Augmented Reality Marketing Campaign. That old standby of the local news broadcast, the weather, has shifted to include augmented reality in their presentations. The United States Postal Service is a surprisingly tech-savvy organization. US-based movie theater chain AMC Cinemas has dipped their toe into augmented reality marketing with an AR app that keys off of movie posters. The park takes in over 2 billion dollars annually, and it’s no surprise that the park loves to use AR and other cutting-edge technologies in their attractions. There we can direct buyers’ attention to … Categories of AR Apps and Examples of their Usage: a) Augmented Reality in 3D viewers: This allows users to put life-size 3D models in their environment with or without the use of trackers. Augment – A Versatile Platform for AR Marketing Apps. Today, Buenos Aires is on its way to becoming a zero waste city. They set up a large Magic Mirror in Alexa Mall in Germany which was powered by Augmented Reality … Augmented reality is a live view of real environments integrated with information, animations, sound and media. The results were tremendous -- StubHub saw app engagement more than double within one year. Users can also find out which tools or products they’ll need to apply certain products. With Max Reality, a new software product by The Weather Channel, weather forecasts have been brought into the 21st century. By standing on a Hollywood star, visitors trigger an AR display on overhanging screens as a variety of dinosaurs walk up to investigate the humans. Max Reality uses AR to seamlessly integrate 3D imagery into televised weather news, bringing animated rain clouds, snowstorms, and even traffic maps and humidity graphs into the space formerly occupied only by a weather man or woman. While fitting rooms might not be the end of the world (first-world problems? 6. They serve as a jumping-off point to take real action, such as buying tickets or visiting a studio website. Examples… Augmented Reality (AR) vs. We've done extensive research to find some of the best augmented reality marketing campaigns out there. The fun part of any AR campaign is the experience you get from watching things come to life. Videos you watch may be added... Healium App … They were one of the first to adopt online tracking and shipment creation, and have kept their website and other online features on par with competitors in the private sector like FedEx and UPS. A lot of things like technical accuracy and timing had to come together, and there was a time last year when, during testing, we hit a tipping point.”. Augmented Reality in Marketing Apart from a few AR specific apps, an ideal example of augmented reality app is the popular social media platform, Snapchat. 5 of the best Augmented Reality … Augmented reality development, especially for marketing, requires expertise, planning, and flawless execution. Hope you enjoy! Augment really only does one thing, but it does it well. That is why companies big and small are now investing in Augmented Reality… It’s a very simple concept, but Augment’s execution is flawless. Offering augmented reality can also … Although the Pokemon GO craze has cooled if not ended entirely, its impact on local marketing will last for years. By connecting their users with live social media content, Taco Bell successfully used AR to cultivate a stronger sense of community. Augmented Reality (AR) is a dynamic new space with myriad possibilities for intelligent marketing implementations. Aside from this lens, which is incredibly immersive for a mobile app, Netflix has also leveraged AR filters to promote its content. This is augmented reality marketing at its most impressive, the sort of experience that can only be achieved at a destination. Therefore, we’ve compiled ten of our favorite augmented reality marketing examples. Universal Studios, as well as being a popular theme park, has always doubled as a way for Universal to market their upcoming films and franchises. [8] [94] … One of their best marketing stunts used augmented reality. Shisedio Makeup Mirror. Pepsi allowed users to access an AR virtual window alongside the bus … While you can find numerous Augmented reality campaigns, I have listed out 5 really innovative Augmented reality advertising examples for you. Using AR, Modiface lets buyers “try before they buy”, simulating a full application of makeup or months of skin care in the space of a moment. In an augmented reality campaign sponsored by the city government, attendees to a concert were treated to an AR game in which they had to catch falling trash in a recycling bin. Banner ads, known as ARDP (Augmented Reality Digital Placements). Free and premium plans, Content management system software. But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. 10 Real World Examples of AR Marketing Success 1. And, when they do, they'll need to think creatively and innovatively about how they invest in it. Weather forecasters have long used green screens, a forebear of augmented reality, to add some interest to their discussions of heat waves and storm fronts. Under the expert leadership of CEO Yariv Levski, AppReal-VR has won and kept happy clients in fashion, gaming, and of course, marketing. Jamba Juice takes the trend even further, giving players 10% off a purchase if they show their game to the cashier. While they have similarities, they do vastly different things. The campaign, along with other efforts by the city, were a great success. Examples of 3D Augmented Reality Experiences Real Estate Business Card. For example, communications and marketing team members create … Required fields are marked *, Copyright © 2020 AppReal-VR. Some of the earliest cited examples include augmented reality used to support surgery by providing virtual overlays to guide medical practitioners, to AR content for astronomy and welding. If they’re interested in the movie after scanning, they can also purchase a ticket immediately, within the app. Ultimately, as the media landscape changes and technology gets more advanced, marketers at business of different sizes might have more opportunities to implement technology. If you don’t trust your own judgment, you can also share images from the app on social media, to get a friend’s opinion. Decorating a home isn’t easy -- how do you know if you’ll actually like the yellow paint that looks beautiful online, but might be too bright in your bathroom? Man City – AR … Free and premium plans, Customer service software. Examples of Augmented Products Apple TV. All Rights Reserved, Have a VR/AR Project in Mind? Social networks, such as Snapchat and … Their platform is versatile enough to allow for trackers to be placed in print catalogs, for the purpose of “trying out” furniture or other items at home, or on more novel objects like stuffed animals, in the case of the wildlife park. Augmented Reality marketing uses – ModifaceSource: Modiface.com. AMC’s app is a great update to the time-honored, if stale, tradition of wandering around a theater lobby looking at posters while waiting to enter the screening room. But behind every filter and moving element AR does the hard job of blurring the lines between digital and reality.